Naples Real Estate Agent – Market Report

Naples Real Estate Agent – Market Report

Naples Real Estate Agent – Market Report – Naples Homes & Condos

Housing Activity in South Naples Heats Up in August

Naples Real Estate Agent – Market Report: Naples, Fla. (September 18, 2015) – Traditionally a tepid month for REALTORS®, August delivered robust activity in many areas of Naples particularly in South Naples, according to the August 2015 Market Report released by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island). South Naples is defined in the Southwest Florida MLS as encompassing properties in zip codes 34112 and 34113 (i.e., neighborhoods south of Davis Boulevard, west of SR/CR 951, east of the U.S. 41 and 5th Ave. S. intersection. Some of the larger neighborhoods in this area include, Lely, Treviso Bay, Isles of Collier Preserve, Lakewood, Kings Lake, Eagle Creek, and Isle of Capri). This particular geographic area experienced the highest increases in overall pending sales, closed sales and median closed prices of all geographic area reported in August.

Despite a 5 percent decrease in overall inventory for homes in the South Naples region from 575 homes in August 2014 to 547 homes in August 2015, broker analysts agree that the South Naples market is gaining in popularity as buyers are attracted to its investment potential and renewed growth.

Pending sales (homes under contract) in South Naples jumped 26 percent from 112 pending sales in August 2014 to 141 pending sales in August 2015. Closed sales in this region increased 9 percent from 1,482 closed sales in the 12-months ending August 2014 to 1,610 closed sales in the 12-months ending August 2015. Interestingly, the median home price in South Naples experienced the highest increase of all geographic areas with a 21 percent increase from $179,000 in the 12-months ending August 2014 to $217,000 in the 12-months ending August 2015 despite the fact that inventory decreased only 5 percent from August 2014 to August 2015.

“Mortgages are coming back in a big way too,” said Steve Barker, Advising Broker for Equity Realty. “The August report showed conventional sales amounted to 44 percent of all sales; whereas in August of 2013, conventional sales amounted to only 34 percent of all sales in that month. I believe we are starting to see a real trend back to home financing as many of the homeowners who lost homes in 2006, 2007 and 2008 are now able to qualify for new mortgages.”

According to Pat Pitocchi, NABOR® Media Relations Committee chairperson and corporate trainer at Downing-Frye Realty, “One factor contributing to the impressive activity in August may be that buyers are concerned an impending rate increase will occur this fall.” Phil Wood, President & CEO of John R. Wood Properties agreed and added that this concern may not be on just the buyers’ minds as he’s heard “several large banks are encouraging high-end buyers who have always favored purchasing homes with cash to consider applying for a mortgage to take advantage of the low rates.”

Aside from a steady shift of cash sales to more sales with conventional financing, Barker pointed out that there were 284 non-traditional sales (short sale and foreclosed sales) in August 2009 compared to only 49 non-traditional sales in August 2015. “There simply isn’t a huge presence of cash investors consuming the market anymore.”

Activity in the upper end of the market was impressive in August too, as evidenced in the report. Overall pending sales for homes in the $2 million and above price category increased 58 percent from 19 pending sales in August 2014 to 30 pending sales in August 2015. This $2 million and above price bracket’s overall median closed price also increased 14 percent from $2,850,000 in the 12-months ending August 2014 to $3,250,000 in the 12-months ending August 2015.

The NABOR® August 2015 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. The NABOR® August 2015 sales statistics are presented in chart format, including these overall (single-family and condominium) findings:
• Overall pending sales increased 2 percent from 795 in August 2014 to 811 in August 2015.
• Overall closed sales increased 2 percent from 9,695 in the 12-months ending August 2014 to 9,870 in the 12-months ending August 2015.
• Overall median closed price increased 14 percent from $260,000 in the 12-months ending August 2014 to $297,000 in the 12-months ending August 2015.
• Overall median closed price for homes $300,000 and under increased 10 percent from $175,000 in the 12-months ending August 2014 to $192,000 in the 12-months ending August 2015.
• Overall inventory decreased 2 percent from 3,579 in August 2014 to 3,525 in August 2015.
• Overall inventory for homes $300,000 and under decreased 26 percent from 1,279 in August 2014 to 946 in August 2015.
• There is a 4.27 months supply of inventory.
• Average days on market decreased 4 percent from 81 days to 78 days.
Rick Fioretti, NABOR® President Elect and Broker Associate with Berkshire Hathaway Home Services Florida Realty, pointed out that the 52 percent increase in the days on market for homes in South Naples from 63 days to 96 days may be a result of natural market correction. “New construction in the South Naples area is impacting neighboring home values favorably. Add the increase in commercial development near the 41 and 951 exchange and the result appears to be that home sellers realized their properties may have been undervalued and are now pricing them higher.”

Sellers in all geographic areas of Naples benefit when they partner with a REALTOR® who can provide an accurate market price for their home. Ensure your next sale or purchase in the Naples area is a success; contact a REALTOR® on

Naples Real Estate Agent – Market Report was prepared for you by the Naples Area Board of REALTORS® (NABOR®) is an established organization (Chartered in 1949) whose members have a positive and progressive impact on the Naples Community. NABOR® is a local board of REALTORS® and real estate professionals with a legacy of nearly 60 years serving 5,000 plus members. NABOR® is a member of the Florida Realtors and the National Association of REALTORS®, which is the largest association in the United States with more than 1.3 million members and over 1,400 local board of REALTORS® nationwide. NABOR® is structured to provide programs and services to its membership through various committees and the NABOR® Board of Directors, all of whose members are non-paid volunteers.

The term REALTOR® is a registered collective membership mark which identifies a real estate professional who is a member of the National Association of REALTORS® and who subscribe to its strict Code of Ethics.

View August 2015 Market Statistics

To view the entire report, visit or contact your Naples Real Estate Agent – Market Report

Kirsten Prizzi – Naples Real Estate Agent – Market Report

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Author Kirsten Prizzi

My name is Kirsten S. Prizzi, Naples Real Estate Agent / Broker Associate with more than 25 years of experience in international Real Estate, residing in the beautiful Naples area since 1998 and serving Naples, Marco Island, Bonita Springs, Bonita Beach, Estero, Sanibel, Fort Myers, Fort Myers Beach and Cape Coral.

As a licensed Naples real estate agent I have the skills and experience necessary to ensure the successful sale of your home. I have unrivaled familiarity with the current and recent inventories of available homes, area trends in valuation and time on market key information for both buyers and sellers in the Southwest Florida Real Estate Market from Naples, Florida to Cape Coral.

As a Naples real estate agent I concentrate on providing my clients great service, accurate information, and solid guidance.

While it's true I am available seven days a week, and I often work with clients until late in the evening, maintaining a high quality of service is always important to me.

If you would like to receive regular updates via email when new homes come onto the market in Southwest Florida or if you'd like to discuss about working with me or to list or sell your home, please call me at 239-248-1667 or email me at

I support successful connections between buyers and sellers of waterfront homes & condos and off water properties throughout SW Florida.

My mission is to provide each of my clients with extraordinary quality of service in the buying and selling of Naples area real estate and rentals to always act with honesty, integrity and truth along with a smile.

You can be ensured you will experience discreet, conscientious attention as you search for the perfect waterfront home, villa, condo, townhouse, single family house, cottage, beachfront estate or mansion in the greater Naples area, or in pursuit of selling your home.

I grew up at Northern Germany's beautiful beaches. After attending the Academy of Economics I received a degree in Real Estate Economy and Management. I started my real estate career in Hamburg Germany in my mid 20's managing and leasing a privately held portfolio of high end residential income properties in noble neighborhoods, and soon thereafter I graduated from luxury residential to luxury commercial retail leasing in Downtown Hamburg working for Healey & Baker, a British real estate consulting firm.
1992 I moved from Hamburg to the new Capitol Berlin working high end commercial real estate, leasing luxury retail & office space at the Quartier 206 at the FriedrichstadtPassagen and the Checkpoint Charlie for German and American Developers & Investors such as the IVG, the Jagdfeld Family / Quartier 206 & Fundus Group, Abraham Rosenthal & Ronald Lauder (Checkpoint Charlie Re-development) until I moved to Naples, Florida in December of 1998 where I earned my Florida sales person lic at the Ed Klopfer School of Real Estate in 1999 and in 2006 my Florida real estate brokers' license.

I feel a great sense of satisfaction when I get to help others realize their real estate goals as a Florida - Naples waterfront real estate agent.

As a true problem solver by nature, I enjoy the challenges of real estate and in most circumstances maintain a high level of equanimity that my peers have come to respect.

In addition to excelling my profession, I enjoy watersports of all kinds and have a passion for the outdoors that makes me appreciate the natural beauty of SW Florida. I absolutely love Florida's beaches. Growing up on the North Sea, surfing, water skiing and swimming was limited just to the summer time. It will be my pleasure to show you around my backyard "SW Florida's Beaches" all year round.

If you're a German speaking customer, please feel free to connect with me through my German website or

If you expect the best service and professionalism from your real estate agent, then please give me a call at 239-248-1667 or visit my bilingual websites:

Naples | Marco Island | Bonita Springs | Bonita Beach | Estero | Sanibel Island | Fort Myers | Fort Myers Beach & Cape Coral | Florida | USA

I am looking forward to work with you.

Sincerely Yours
Kirsten S. Prizzi
FL Lic Real Estate Broker Associate
Phone: 239.248.1667
Location is just the beginning